Cinnamon:
Coffee & Brunch with Soul
Concept & Challenge:
Cinnamon was created to be more than just a café—it had to feel like a second home, a place that people naturally gravitate toward.
The challenge was to make it stand out in a highly competitive market while maintaining a strong sense of authenticity.
We wanted to craft a space that was modern and stylish yet warm and full of personality.
Brand Archetype:
The Explorer – A brand that invites customers to discover new flavors, experiences, and moments of joy.
Key Branding Elements:
Visual Identity: A blend of modern aesthetics with warm, inviting textures and colors that evoke comfort and authenticity.
Tone of Voice: Friendly, laid-back, and full of character—Cinnamon speaks like a good friend who always knows where to find the best coffee.
Brand Experience: The sensory elements were key—from the rich aroma of freshly brewed coffee to the cozy, yet vibrant ambiance that makes every visit feel special.
Cinnamon is more than a café; it’s a place that feels like a favorite ritual, where every cup and every bite brings you back for more.
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